Japanese business culture is wrongly perceived as the biggest obstacle to starting business in Japan for many foreign companies thinking of entering the Japanese market.

I am not an academic and my interest in Japanese business culture is purely in terms of how it affects the actual mechanics (or tactics) of successfully doing business in Japan. Based on 13 years of direct sales and executive experience in the Japanese market, I will try to give an insider's perspective of the way Japanese businesspeople think and companies make decisions, so that you may understand what is going on on 'the other side of the table'.